Want more customers?
Get roasted 🔥
I've shown over 450 people how to turn more of their Shopify store visitors into customers, with a roast.
Get a brutally honest, expert 15-minute video teardown of your Shopify store — with exact, actionable steps to increase your conversion rate. No fluff. No jargon. Just results.
Roast My Store — £65 🔥
🤔
What the hell is a roast?
A 15-minute, private video, packed with personalised, easy-to-implement advice that will improve your landing page conversion. Sent to you within 48 hours.
💸 No increase in conversion? I'll refund you
🦄 I can roast your live store or your new theme in preview
🍗 I roast: Shopify stores, Wix Stores, Woo-commerce stores & other ecommerce stores
Recently launched DTC store
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Phenomenal work and a real boost in helping my business. Would recommend fully."
Fashion & Beauty store- £6k a month
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Kristian was extremely knowledgeable about CRO and was able to offer very valuable insights and recommendations during our consultation. "
Pet store £10k a month
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Cannot recommend or rate highly enough. Absolutely delighted with clear, practical and common sense suggestions. Implementing virtually everything he suggested. Will definitely use again."
Mobile phone accesories £1m+ per year
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Very informative video-highly recommended either for the beginners or the experts. 10/10"
Is this you?
😱 Spending every waking hour marketing your Shopify Store, but struggling to get more sales?
❌ Know that your product is awesome but your landing page feels lifeless and meh? Ideal customers are visiting your store but just visit then leave?
💸 Are your ads on Google, Facebook or LinkedIn generating clicks but not sales? Or your new customer CPA is far too expensive?
Not sure what you've missed? You need a Shopify store roast.
Watch a shopify store roast ⬇️
Don't worry, yours will be personalised for you and 100% private 😊
What you get:
A personalised video audit
Your roast is a 15 minute private, personalised video audit detailing what you've missed, and how to fix it.
Fixes identified
Specific fixes to your store's copy, design, positioning, pain-building, social proof, checkout process and images, sign up forms, CTAs and load speed.
Don't lose new customers
It's not too late - don't lose another new customer. Your full video roast will be with you in 48 hours or less.
Higher sales, lower CPA
Watch your revenue increase, and your CPA drop. Sleep peacefully knowing your store is working hard to turn visitors into customers.
No-risk guarantee
If your Shopify store conversion rate doesn't increase, I'll refund you.
These founders improved their Shopify store
conversion with me
£0 to £3m inside
of 12 months
Jack D
Founder of Freetrain
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
1.7% CVR to 3.7% in six months
Sam B
Founder of Toddlekind
⭐️ ⭐️ ⭐️ ⭐️ ⭐
35% increase in conversion rate in first three months
Nga C
Head of Marketing Swords of Northshire
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Shopify Conversion Rate Optimization
Rating is 5.0 out of 5.
"Kristian yet again provided us with some cool actionable steps towards conversion rate improvement on one of our websites. Thank you!"
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Looking for a Conversion Rate Optimization (CRO) Expert for Ecommerce website
Client's review
Rating is 5.0 out of 5.
"Kristian did a great job on this audit. It was insightful, honest, and thorough. The price was a good value. And he spent ample amount of time reviewing it with me. We are continuing to work with him based on our first job with him."
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Ecommerce expert who can critically appraise our website
Client's review
Rating is 5.0 out of 5.
"Cannot recommend or rate highly enough. Absolutely delighted with clear, practical and common sense suggestions. Implementing virtually everything he suggested. Will definitely use again."️
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eComm Conversion Optimization Specialist for a High Volume Arts and Crafts Store (ProvenExpertsOnly)
Client's review
Rating is 5.0 out of 5.
"Kristian has done an amazing job for us. He analyzed our website and gave us the best possible suggestions to improve our conversion rate which is very low right now. We're very satisfied with his work and will be starting a new job with him soon! Thank you, Kristian. We're more than satisfied."
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Conversion Rate Expert needed for different Shopify stores
Client's review
Rating is 5.0 out of 5.
"Working with Kristian was awesome!!! He did a fantastic Conversion Rate Audit for our Shopify store. Especially the call after the audit was super helpful and showed that Kristian has very deep knowledge in improving CR on Shopify stores. We immediately saw that Kristian is in e-commerce already for a very, long time. Deep experience and happy to share it. I can definitely recommend working with Kristian. I am sure it won't be our last cooperation. Thanks a lot, Kristian!"
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Shopify Conversion Expert Needed
Client's review
Rating is 5.0 out of 5.
"Kristian was great to work with! He did a very thorough site audit which revealed many holes in our website development and marketing funnel. He also explained what the problems were and how to fix them in ways that anyone can understand. Additionally, there was some interesting insight that he provided which clearly showed his experience in e-commerce and overall web design. I have been impressed every step of the way and would recommend his services to any size website.
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Shopify Conversion Expert Needed to Evaluate Conversion Effectiveness of Site
Client's review
Rating is 5.0 out of 5.
"Thorough understanding of ways to improve our website. Also provided interesting feedback related to our industry and I respect his opinion."
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Shopify CRO Expert
Client's review
Rating is 5.0 out of 5.
"The best freelancer we ever had a chance to work with. We will work with Kristian again in the future."
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Shopify Store Conversion Rate Optimisation Audit
Client's review
Rating is 5.0 out of 5.
"Absolutely fantastic experience with Kristian from start to finish. We were already doing relatively well and looking to take our store to the next level. Kris took the time to get to know our business and objectives, before carrying out a comprehensive audit highlighting a number of suggestions and quick wins. We emerged from our interaction with at least a month's worth of tests that I know will move the needle, and have seen results from Kristian's recommendations ON DAY ONE. I've worked with many, many Upwork freelancers and I must say that Kristian is up there with the very best, and I expect this will be the biggest ROI of any investment we've made on this platform to date. If you're in doubt, go for it, you won't regret it! Kris - thanks again it was a pleasure, I greatly look forward to next time."
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Conversion rate optimization audit
Client's review
Rating is 5.0 out of 5.
"Probably the best freelancer we've ever worked with! Kristian Really knows his stuff, delivers work on time and presents his report in an easy-to-understand manner. ... and it definitely helps that he has a great sense for humour. Will definitely work with Kristian again."
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Shopify Website Conversion Rate Optimisation Audit
Client's review
Rating is 5.0 out of 5.
"Kristian produced multiple audits for me. They were detailed, clear and very comprehensive. Great communication and spent the time to go through all my questions. Altogether a great Upwork experience. Kristian is highly recommended."
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Shopify Website Conversion Rate Optimisation Audit
Client's review
Rating is 5.0 out of 5.
"Kristian produced excellent work and exceeded my expectations."
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Shopify Website Conversion Rate Optimisation Audit
Client's review
Rating is 5.0 out of 5.
"Kristian gave us a very detailed CRO report and lots of tasks to make our website better. He is passionate and very helpful and we are grateful for his help and will apply everything he has advised! We will drastically improve our site in about a couple of weeks due to Kristian!"
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CRO Conversion Implementation Project for Shopify Store
Client's review
Rating is 5.0 out of 5.
"S T O P H E R E - MUST READ!!!! Working with Kristian was one of the BEST business decisions we have ever made! Not only did he improve our conversion rate from 0.8% to 1.5% within a few weeks (we sell high ticket products), but he took the time to really educate our team on the intricacies of CRO and more specifically, how we can really use Google Analytics and other tools to monitor, analyse and improve our conversion rate going forward. Kristian is a Conversion Rate God and we highly recommend hiring him for anyone looking to seriously blow up their profitability. To put this in context, our net margins improved by 30% in just 3 weeks of working with him and we're on track to make more progress in the coming months. As ecom business owners, we spend 100s of 1000s of dollars on marketing but very rarely make the investment in hiring an expert to help improve our conversion rates (which is peanuts compared to our ad spends!). Being a former data scientist for a corporate giant, I myself am guilty of thinking "I can do this myself" or "why pay someone when I can optimise this myself" for years. Working with Kristian has opened my eyes to the significant value a CRO specialist can add to any online business. I only wish I had decided to work with Kristian sooner! One of the greatest highlights of working with Kristian is the great importance he places on actually adding as much value as possible. We've worked with a fair freelancers/agencies over the years and I must say, I was shocked with how little value Kristian places on money/getting paid. He suggested very significant changes that we applied across our entire business which stretch far beyond the job we paid him for - not to mentioned the training he provided on analysing and improving conversion rate ourselves going forward. It's not often you find freelancers who are WILLING to teach their trade to clients for FREE! All he genuinely cares about is helping clients grow their business LONG TERM. Kristian really is an incredible person to work with and we will 100% recommend hiring him over any other CRO freelancer out there (believe me, I interviewed the top candidates already so save yourself the time!) - we promise you, it will be your best ever business decision too!"
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How it works: your 4 simple steps to increase conversion
1. Book a roast: Submit your URL and answer some very simple questions to help me understand your business goals and ideal customers. ✅
2. Conversion opportunities identified 🤓
3. Implement recommmendations and measure your high-converting landing page 🔄
4. Retire to your private island & count your money 💰🏝️ 🎉🍹
👋 Hi! I'm Kristian
I'm a Birmingham, U.K-based expert digital marketer with 24 years' experience in conversion rate optimisation & ecommerce.
I've helped hundreds of Shopify store owners grow their stores (I think over 400+🧐)
I've built, bought, grown and sold almost two dozen of my own Shopify stores and two of them grew to over £700k
I'm a Google qualified ads professional, I have a degree in CRO from CXL and I'm a trusted Shopify Partner.
💖 I'm a shopkeeper at heart. I love getting the Shopify till ringing for my clients and I love helping them grow their dream store 💖
Frequently Asked Questions
Why are you obsessed with shopify store conversion?
All of your marketing spend and energy focuses on driving people to your store- so it needs to convert as many of those visitors into customers. Just a small increase in your conversion rate increases the ROI of all of your marketing efforts.
Will my Shopify store conversion rate increase?
Yes! Or I'll give you your money back!
Why a 15 minute video?
Big companies hire a Conversion rate expert for multiple days or even months to improve their conversion rate ( I should know I'm one of them!) But 15 minutes is enough to identify the most important insights and actionable steps.
How long will it take to receive my roast?
You'll receive your personalised roast video within 48 hours of submitting your store URL. We'll send it directly to your email as a private link.
What do I need to submit?
Just your store URL and a few simple questions about your business goals and target customers. The whole process takes less than 5 minutes.
Do you work with stores outside the UK?
Absolutely! I work with Shopify store owners all over the world. Conversion principles are universal — whether you're in the UK, US, Australia or anywhere else.
Can I get a roast for a new store that isn't live yet?
Yes! I can roast your store in Shopify preview mode before you go live. In fact, catching conversion issues before launch can save you a lot of wasted ad spend.
What platforms do you roast?
I primarily roast Shopify stores, but I also work with Wix, WooCommerce, and other ecommerce platforms. If you're unsure, just drop me an email and I'll let you know.
How much does it cost?
£65 with no contract, commitments or ongoing fees. Book yours here
For most Shopify stores just one new customer through their store covers the cost of a roast. Think how much time and money you'd save if more visitors became customers. Then you can focus on improving your products and growing your business.
Stop wasting your time and money on marketing.
Experience complete calm. Know that your Shopify store is working over-time to turn more visitors into customers.
100% money-back guarantee if your conversion rate doesn't increase